Growth Strategy for Swiss Building Supplier

We was contracted to reformulate the strategy of a leading Swiss building supplier in the building shell sector. Organic and inorganic growth goals and the proprietors’ financial goals provided the framework conditions in a challenging market environment. Strategies for four business areas and the corporate strategy needed to be developed.


  • Environment, market and competition analysis; corporate analysis; strategic options; evaluation; selection and formulation of the strategy; modification of the organisation; drafting and implementation planning of strategic initiatives

  • The project was executed in business field teams with the business area leaders, as well as in the corporate team with group leadership and the supervisory board

Result / Success

The growth strategy for achieving organic and inorganic growth into the year 2020 was drafted. The reorganisation was staffed with appropriate management roles, and initiatives were defined with corresponding implementation plans.


Thomas Bertschinger

Hohlstrasse 614
8048 Zürich

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