Referenzprojekt

Diversification initiative for an industrial equipment manufacturer specializing in noise control solutions

FAIST is an international industrial equipment manufacturer with more than 110 years of experience and over 220 employees. The company develops and implements industrial noise control solutions, including acoustic enclosures, measurement rooms, and test benches for various industries, such as energy systems, mechanical engineering, and the printing and paper industry.

Helbling’s Ideation team specializes in the early phases of innovation. One of its services is to help companies identify new growth areas, systematically assess market potential, and prepare innovation initiatives for targeted implementation.

In this project, Helbling Ideation supported FAIST in successfully identifying a new business field. The starting point was an analysis of existing core competencies, technologies, and assets, as well as the definition of requirements for an attractive target market. Based on this, new business ideas were developed together with FAIST, prioritized, and assessed in terms of technical feasibility and commercial attractiveness. Expert interviews were used to validate the most promising options and capture relevant customer needs. On this solid information basis, a business case was developed as a decision-making foundation for market entry, which took place in 2026.

Key Figures

  • Project duration: 18 months
  • Business ideas: 40+
  • Business fields analyzed: 6
  • Expert interviews: 14
  • Status: market entry prepared

Our Contribution

  • Analysis of core competencies, technologies, and assets
  • Definition of requirements for a target market
  • Generation and prioritization of business ideas
  • Information gathering through desk research and expert interviews
  • Evaluation of business ideas as a sound basis for decision-making
  • Establishment of contacts in the target industry through the Helbling network
  • Development of the business case for the final business field
  • Regular steering committee meetings

Outcome

  • Cleanroom market identified and validated as a new growth area
  • Customer needs and market requirements systematically verified
  • Business case developed for market entry
  • Foundation created for operational implementation

Contact

Gerd Bühler

Hohlstrasse 614
8048 Zürich

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